Sunshine Dairy is the chosen brand of James Beard award-winning chefs. Frankly, their B2B was kick ass. But, their B2C, was not so great. So, we created Sadie to deliver a message to 'foodies' - that Sunshine dairy is a premium milk product and that they have been consuming it in their favorite restaurants for years. We partnered with some pretty rad Portland-based chefs to do it.