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Bi-Monthly New Ticket Campaigns
The Illinois Lottery introduces a new ticket family or co-branded ticket nearly every other month. These assets live everywhere–retail/POS, billboards, taxis, and digital/social. Frankly-it's a lot. So I'll just show you highlights and pieces with heavier copy from each.
January - Multiplier Family
Billboards
*hover pointer over vid for sound
March - Find Your New Fave
Billboards
*hover pointer over vid for sound
May - Illinois Jackpot
Billboards
*hover pointer over vid for sound
*hover pointer over vid for sound
August - Price Is Right
Gas Station TV (media located on a monitor built into a gas pump) I wrote the VO
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