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Bi-Monthly New Ticket Campaigns

The Illinois Lottery introduces a new ticket family or co-branded ticket nearly every other month. These assets live everywhere from in-retail, billboards, taxis, and digital/social. Frankly - it's a lot. So I'll just show you highlights and pieces with heavier copy from each.
January - Multiplier Family
Billboards
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*hover pointer over vid for sound





March - Find Your New Fave
Billboards



*hover pointer over vid for sound

May - Illinois Jackpot
Billboards

*hover pointer over vid for sound


*hover pointer over vid for sound


August - Price Is Right
Gas Station TV (media located on a monitor built into a gas pump) I wrote the VO


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