Bi-Monthly New Ticket Campaigns 

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The Illinois Lottery introduces a new ticket family or co-branded ticket nearly every other month. These assets live everywhere from in-retail, billboards, taxis, and digital/social. Frankly - it's a lot. So I'll just show you highlights and pieces with heavier copy from each.  

January - Multiplier Family 

Billboards

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*hover  pointer over vid for sound

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March - Find Your New Fave

Billboards

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*hover  pointer over vid for sound

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May - Illinois Jackpot 

Billboards

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*hover  pointer over vid for sound

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*hover  pointer over vid for sound

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August - Price Is Right

Gas Station TV (media located on a monitor built into a gas pump) I wrote the VO

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