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WORK

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Campaigns 

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Workleap (Saas/Tech, B2B)
Spring Launch

Paid Digital - Video, Static, et al.

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ShareGate (Saas/Tech, B2B)
Summer Retargeting 

Paid Digital

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Illinois Lottery (Gaming)
Fast Play Campaign

OOH, Retail, Radio, Film, Web/UX, Digital, Social, Email, & Push  

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Illinois Lottery (Gaming)
March Instants Campaign
OOH, Retail, Radio, 
Film, Web/UX, Digital, Social, Email, & Push  

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Sunshine Dairy (Food/Bev/CPG)
Sadie The Lady Milkman

Print, Radio, & Social 

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Consumer Cellular
(TeleCom/Wireless, Tech)
The Way You Like It

Broadcast - National TV, Streaming, YouTube Pre-roll

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Portland Police Bureau
(Non-Profit, Victim Outreach)
Red Means Help

Transit, PR, & Gorilla 

Web/UX

Workleap (Saas/Tech, B2B)
Spring Launch - Website UX and copy overhaul


 

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Western Union
(Financial/Money Service)

Airport Display

Long Form

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Illinois Lottery
(Gaming, B2B)
The Lottery Lowdown

Periodical, Sales Sheets, Retailer Engagement

Owned

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Illinois Lottery (Gaming)
Record Breaking
Social Engagement

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Illinois Lottery (Gaming) 
Social, Email, Push Notifications, & Snap-Filter 

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Janie's Bakes (Food, CPG)
Holiday Playlist
Social, Film,& Experiential

IP/Licensed/Co-Branded 

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Illinois Lottery (Gaming) 
Licensed Brand Partnerships

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Illinois Lottery (Gaming) 
Sports Promos and Content

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ABOUT ME

BRAND, AGENCY, & ENTERTAINMENT EXPERIENCED WRITER 

 

I’M A WRITER WHO STARTED IN ENTERTAINMENT AND FOUND MY WAY INTO MARKETING AND ADVERTISING. ALONG THE WAY, I’VE CRAFTED STORIES ACROSS NEARLY EVERY TOUCHPOINT —RETAIL, OOH, DIGITAL, SOCIAL, AND BROADCAST, FOR A WIDE RANGE OF INDUSTRIES – INCLUDING TECH, FINANCE, GAMING, CPG, FOOD, AND AUTOMOTIVE.

WITH A DEEP UNDERSTANDING OF BRAND VOICE AND AUDIENCE ENGAGEMENT, I DELIVER CREATIVE SOLUTIONS THAT CONNECT BRANDS TO THE PEOPLE THEY WANT TO REACH.

 

EMAIL: MATT@THECOPYMATT.COM

PHONE NUMBER: 3478344182

LINKED-IN

 

Side Project

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Tired of the red squiggly line?
Check out Paul Nocchi and I's project to get this word in the dictionary, for good!
Sign the petition & take the survey!

Some of the brands I've worked with:

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© 2025 by Matthew Bailey

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