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Illinois Lottery 
Social,Email,Push Notifications,

& Social Concepts/Trends


This space tends to be a heavy lift for brand-side copywriters. Here is a selection of them for proof of work. You can also see this type of work in the 'Campaign' section of my book. 

Email Series (sent every 2 weeks over a 2 month period

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Email & Push Paralell

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Social and Email Paralell

*hover pointer over vid for sound

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Illinois Lottery   Treat Your Friends to Halloween Fun​  Pumpkin Payout 9X is almost gone!

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Treat your friends to a Pumpkin Payout 9X Instant Ticket this Halloween weekend. They’ll have a spooktacular time scratching away at the money bales to see if they’ve won a prize and if they’ll be spellbound by the chance of revealing three pumpkins to multiply their prize by 9!

The only thing scary about this $3 ticket is that it’s almost gone. Mwahahahahahah! Boo!

Find one in-store today!

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Snapchat Filter Concept

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Barbie Movie Social Trend

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Year in Review Social 


Record Breaking Mega-Millions Post

Other Notable Faves

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