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Illinois Lottery - My Best One-Offs
Working on an internal ad team isn't all campaign work. A lot of the lift comes with various social media content, marketing emails, and even push notifications. But, that doesn't mean the little things can't be cool. Here are some of my favorites.
I was asked to write social posts that would engage the Illinois Lottery audience on Facebook. The result was an anomaly - social data showed that these posts outperformed exponentially at 6,500% increase over average. And, Illinoisans had fun too!
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This Halloween-themed Instant Ticket email and social push though😎
Illinois Lottery Treat Your Friends to Halloween Fun Pumpkin Payout 9X is almost gone!
Treat your friends to a Pumpkin Payout 9X Instant Ticket this Halloween weekend. They’ll have a spooktacular time scratching away at the money bales to see if they’ve won a prize and if they’ll be spellbound by the chance of revealing three pumpkins to multiply their prize by 9!
The only thing scary about this $3 ticket is that it’s almost gone. Mwahahahahahah! Boo!
Find one in-store today!
Another social post that garnered quite a lot of attention. Only downside is I'll never get to ask the winners if they bought a ticket because of something I wrote.
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I looked at this ticket, wrote yee-haw, and then my team and I were like, "we should make this into a little movie."
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If it's a "gem" it should be treated like one.
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