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Illinois Lottery
Best Social & Email One-Off's
I was asked to write social posts that would engage the Illinois Lottery audience on Facebook. The result was an anomaly - social data showed that these posts outperformed exponentially at 6,500% increase over average. And, Illinoisans had fun too!
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This Halloween-themed Instant Ticket email and social push
Illinois Lottery Treat Your Friends to Halloween Fun Pumpkin Payout 9X is almost gone!
Treat your friends to a Pumpkin Payout 9X Instant Ticket this Halloween weekend. They’ll have a spooktacular time scratching away at the money bales to see if they’ve won a prize and if they’ll be spellbound by the chance of revealing three pumpkins to multiply their prize by 9!
The only thing scary about this $3 ticket is that it’s almost gone. Mwahahahahahah! Boo!
Find one in-store today!
Another social post that garnered quite a lot of attention. Only downside is I'll never get to ask the winners if they bought a ticket because of something I wrote.
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I looked at this ticket, wrote yee-haw, and then my team and I were like, "we should make this into a little movie."
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If it's a "gem" it should be treated like one.
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