Janie's Holiday Playlist

Janie's Bakes, a startup bakery in Lane County, Oregon was wanting to break into a competitive local bakery market during the holidays. We created a four-week sampler box event where each week the customer received a box of goodies inspired by the baker's favorite holiday songs. The campaign started with a social push for presales of the entire event. Included weekly social content and product shots to engage customers and push weekly sales. Each box was delivered with a hand-illustrated Christmas card, that included a QR to the song and a personal note from the baker.