EXT. Portland City Center - NIGHT
I wanted to beef up my own brand awareness amongst PDX advertising companies. The result was an anomaly, like literally. My website blew up in visitors.
Total media buy:
Within 24 hours traffic to thecopymatt.com skyrocketed from an average of 5 visitors/week to 90 unique visitors/week and that number keeps growing at an increasing rate(google analytics)
The posters were shared via Instagram by both agency employees and random passers-by that tagged @thecopymatt and in some cases used the hashtag #iamthetaquito
Followers to @thecopymatt increased by 30% in the first week.
I received messages from insiders of 2 agencies that their offices were talking about "The Taquito"
I put a grin on a couple construction workers faces