THE WORK

OVER MY CIS WHITE BODY
ABOUT
MY CREATIVITY DIDN'T START IN ADVERTISING. IT STARTED WHEN I WAS A CHILD.
MY IMAGINATION IS ROOTED FROM BIRTH. JUST LIKE YOURS.
AS AN ADULT I EXPERIMENTED WITH DIFFERENT APPLICATIONS OF SAID IMAGINATION.
I STUDIED PERFORMANCE ART
I STUDIED MUSIC
I BECAME A WRITER
I WORKED IN ENTERTAINMENT
I STUDIED SOUND DESIGN
I STUDIED AUDIO ENGINEERING
I WENT TO BUSINESS SCHOOL
I GOT A DEGREE IN ADVERTISING
I CREATED A BUNCH OF STUFF, SOMETIMES FOR A BRAND BUT NOT ALWAYS
I SPENT THREE YEARS OF MY LIFE MEETING PEOPLE IN ADVERTISING
I APPLIED, I APPLIED, I APPLIED
I INTERVIEWED, I INTERVIEWED, I INTERVIEWED
I WAS REJECTED, I WAS REJECTED, I WAS REJECTED
I STARTED LOOKING TO SAID ADVERTISING PEOPLE AND ASKED MYSELF,
WHAT THE FUCK IS 'THE WORK' ANYWAY?
I SAT WITH THAT FOR A WHILE, I LOOKED BACK ON MY LIFE, AND THEN I SAW WHAT IT WAS.
THEN I BEGAN GIVING A SHIT ABOUT A FEW THINGS.
THE ENVIRONMENT
LGBTQ+ RIGHTS
EQUALITY
SOCIAL JUSTICE
SPACE EXPLORATION
THEN COVID HAPPENED. THE DEATH OF GEORGE FLOYD HAPPENED. THE RIOTS TOOK PLACE. PRIDE MONTH CONVERGED. AND I THOUGHT, YES, THIS IS PROGRESS, BUT WHAT ABOUT BLACK TRANS WOMEN? WOMEN, WHO ARE ALL TOO OFTEN MURDERED, AND WHOSE DEATHS ARE RARELY COVERED IN MAJOR MEDIA? WHAT ABOUT BLACK TRANS LIVES?
AFTER A LOT OF READING, LEARNING, AND HAVING DIFFICULT CONVERSATIONS, I CONCLUDED THAT THE MOST POWERFUL THING I COULD DO AS A NON-HETEROSEXUAL WHITE MAN AND AN INDIVIDUAL WOULD BE TO EXPLOIT MY OWN EXISTENCE. THE OPPRESSION MIXED WITH THE BENEFITS.
THE EXPLOITATION BECAME 'THE WORK' ABOVE.
THIS IS JUST THE BEGINNING - I CAN FEEL IT IN MY GUT.
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FOR THOSE OF YOU FROM THE MARKETING/ADVERTISING FIELD WONDERING HOW THIS BECAME WHAT IT IS,
MY INSIGHTS FROM RESEARCH:
"WE NEED WHITE PEOPLE TO GET TOGETHER WITH OTHER WHITE PEOPLE AND TALK ABOUT THEIR WHITENESS"
"TRANSGENDER PEOPLE STOOD AT THE FRONTLINES OF HISTORIC RIOTS, NOT JUST FOR THEMSELVES BUT FOR THE COMMUNITY AT LARGE"
"ITS TIME FOR CIS GAY WHITE MEN AND WOMEN TO ACKNOWLEDGE THEIR PRIVILEGE"
"THE LEADERS OF THE ORIGINAL BLACK PANTHER MOVEMENT EMNPATHIZED WITH THE GAY RIGHTS MOVEMENT, THEY ONCE FOUGHT TOGETHER"
CONTACT
THE WORK IS BIGGER THAN EGO, IT IS, IN ESSENCE, PROGRESS.
THEREFORE I WOULD LOVE TO COLLABORATE WITH FOLKS WHO GET THAT.
I HAVE AN EMAIL: MATTHEW@THECOPYMATT.COM
OR BETTER YET JUST CALL ME: 3478344182
OR YOU CAN JOIN ME IN THE LAND OF BRAGGART TALKING HEADS
BUT I DO PREFER A CALL