MATTHEW

If you haven't heard, there is a doughnut shop in Portland, Oregon called Voodoo, that people come from all over the world to visit. The owners gave our team free range to come up with some new marketing opportunities. Our research exposed that people are visiting Voodoo not just for the doughnuts, but for the unique Voodoo experience. I looked at the research and the brand on a hot summer day and saw Vodoo magic with a blender, the doughnuts, and some ice cream. The result: a happy brain freeze called Shrunken Head Ice Cream.