WESTERN UNION
Your first task: A poster campaign. Advertise sending money from New Zealand direct to a bank account in The Philippines. We need something that will speak directly to our target and assure them they can trust us to deliver their money safe and quick. These folks lead very active lifestyles.
MATTHEW
Right, because they have better things to do than worry about their money.
WESTERN UNION
Yeah. Oh, and somewhere in there it needs to say $9 flat fee.
MATTHEW
Sure thing.
MATTHEW
This dude in the marketing department at Westen Union asked me to do some one-off shit for him.
My Question: Why the hell would anyone use Western Union when PayPal/Venmo are so easily accessible?
After spending a week diving into market research, I concluded:
While Paypal might be great for purchasing things from strangers and Venmo might be great for sharing the cost of a lunch date amongst friends - Western Union is the trusted source for transferring large sums of money to loved ones across international borders.
WESTERN UNION
I also need a couple of Facebook posts. They need to Advertise sending money from Hong Kong to anywhere in the world with our online services.
It has a fixed 15 dollar fee.
MATTHEW
Right on.
WESTERN UNION
Oh and I want modern and fun. I need it to pop.
MATTHEW
Did you know that San Francisco has the second biggest Chinese population in America?
WESTERN UNION
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