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MATTHEW
Sunshine Dairy had been the chosen brand of the best chefs in Portland. They wanted to increase sales in their B2C.
We targeted Portland foodies and told them a simple, yet powerful, truth - Sunshine Dairy is the secret ingredient of Portland's most award-winning chefs.
We partnered with Portland chefs to deliver this message. And, created Sadie The Lady Milkman to be our messenger.
Media: print, radio, social.

Sadie with Chef Vitaly Pailey, Imperial


Sadie with Chef Gabriel Rucker, Le Pigeon


Sadie & Chef Kyra Bussanich, Kyra's Bake Shop


Radio
Social
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