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WORK

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Campaigns 

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Illinois Lottery 
March Instants Campaign

OOH, Retail, Radio, 
Film, Web, Digital, Social, Email, & Push  

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Sunshine Dairy 
Sadie The Lady Milkman

Print, Radio, & Social 

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Illinois Lottery 
Fast Play Campaign

OOH, Retail, Radio, Film, Web, Digital, Social, Email, & Push  

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Portland Police Bureau
Red Means Help

Transit, PR, & Gorilla 

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Illinois Lottery 
$50 Ticket Campaign

OOH,
 Retail, Radio, Film, Web, Digital, Social, Email, & Push  

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Illinois Lottery 
Flighted Holiday Campaign

OOH, Social, & Email 

Owned/Paid

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Illinois Lottery 
Record Breaking
Social Engagement

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Illinois Lottery 
Social/Email/Push Notifications + Snap-Filter 

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Dollar Shave Club, GI-BRO Social Content

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Janie's Bakes Holiday Playlist
Social Film/Brand Experience

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Janie's Bakes, Black Box Valentine
Social/Film 

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Western Union
Airport Poster Campaign

Broadcast

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Consumer Cellular 
The Way You Like It

National TV and Streaming 

B2B - Long Form

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Illinois Lottery  (B2B)
The Lottery Lowdown/Periodical 

IP and Sports Partnerships

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Illinois Lottery  
Licensed Brand Partnerships

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Illinois Lottery  
Sports Promos and Content

BRANDS

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ABOUT ME

BRAND, AGENCY, & ENTERTAINMENT EXPERIENCED WRITER 

 

I’M A WRITER AND COPYWRITER WHO STARTED IN ENTERTAINMENT AND FOUND MY WAY INTO MARKETING AND ADVERTISING. ALONG THE WAY, I’VE CRAFTED STORIES ACROSS NEARLY EVERY TOUCHPOINT—RETAIL, OOH, DIGITAL, SOCIAL, AND BROADCAST—FOR A WIDE RANGE OF INDUSTRIES, INCLUDING TECH, FINANCE, GAMING, CPG, FOOD, AND AUTOMOTIVE.

WITH A DEEP UNDERSTANDING OF BRAND VOICE AND AUDIENCE ENGAGEMENT, I DELIVER CREATIVE SOLUTIONS THAT CONNECT BRANDS TO THE PEOPLE THEY WANT TO REACH. WHETHER IT’S A ONE-OFF CAMPAIGN OR A FULL-SCALE CONTENT STRATEGY, I HELP BRANDS SAY WHAT MATTERS—AND SAY IT WELL.

EMAIL: MATT@THECOPYMATT.COM

PHONE NUMBER: 3478344182

LINKED-IN

 

© 2024 by Matthew Bailey

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