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WORK
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Campaigns
Workleap (Saas/Tech, B2B)
Spring Launch
Paid/Owned Digital - Video, Static, et al.
Illinois Lottery (Gaming)
Fast Play Campaign
OOH, Retail, Radio, Film, Web/UX, Digital, Social, Email, & Push
Sunshine Dairy (Food/Bev/CPG)
Sadie The Lady Milkman
Print, Radio, & Social
Evergreen
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ShareGate (Saas/Tech, B2B)
Summer Retargeting
Paid Digital
Broadcast
Consumer Cellular
(TeleCom/Wireless, Tech)
The Way You Like It
Broadcast - National TV, Streaming, YouTube Pre-roll
Web/UX
Workleap (Saas/Tech, B2B)
Spring Launch - Website UX and copy overhaul
Editorial
Illinois Lottery
(Gaming, B2B)
The Lottery Lowdown
Periodical, Sales Sheets, Retailer Engagement
Owned
Illinois Lottery (Gaming)
Record Breaking
Social Engagement
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Illinois Lottery (Gaming)
Social, Email, Push Notifications, & Snap-Filter
IP/Licensed
Illinois Lottery (Gaming)
Licensed Brand Partnerships
Illinois Lottery (Gaming)
Sports Promos and Content
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ABOUT ME
Award-winning. Full-funnel copy. Results-driven work.
Full-funnel, results-driven copywriter. I started in entertainment and built a career in brand marketing and advertising—turning product, place, and human stories into work people actually feel and act on.
I’ve helped build brands and launch campaigns across nearly every touchpoint: retail, OOH, digital, social, experiential, broadcast, CRM, web, and sales enablement. Categories include technology, finance, gaming, CPG, food, and automotive.
I work from brand voice, audience behavior, and creative strategy—then partner with designers and art directors to shape ideas from the ground up, not just fill a template.
EMAIL: MATT@THECOPYMATT.COM
PHONE NUMBER: 3478344182
Some of the brands I've worked with:
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