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WORK
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Campaigns
Workleap (Saas/Tech, B2B)
Spring Launch
Paid Digital - Video, Static, et al.
Illinois Lottery (Gaming)
Fast Play Campaign
OOH, Retail, Radio, Film, Web/UX, Digital, Social, Email, & Push
Sunshine Dairy (Food/Bev/CPG)
Sadie The Lady Milkman
Print, Radio, & Social
Evergreen
ShareGate (Saas/Tech, B2B)
Summer Retargeting
Paid Digital
Broadcast
Consumer Cellular
(TeleCom/Wireless, Tech)
The Way You Like It
Broadcast - National TV, Streaming, YouTube Pre-roll
Web/UX
Editorial
Workleap (Saas/Tech, B2B)
Spring Launch - Website UX and copy overhaul
Illinois Lottery
(Gaming, B2B)
The Lottery Lowdown
Periodical, Sales Sheets, Retailer Engagement
Owned
IP/Licensed
Illinois Lottery (Gaming)
Record Breaking
Social Engagement
Illinois Lottery (Gaming)
Sports Promos and Content
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ABOUT ME
BRAND, AGENCY, & ENTERTAINMENT EXPERIENCE
I started in entertainment and found my way into brand marketing and advertising. Along the way, I've helped build brands and launch campaigns across nearly every customer touchpoint—from retail, OOH, digital, social, experiential, and broadcast to CRM, web, and sales enablement—for organizations spanning technology, finance, gaming, CPG, food, and automotive.
With a deep understanding of brand voice, audience behavior, and creative strategy, I develop ideas that connect brands with the people they want to reach.
EMAIL: MATT@THECOPYMATT.COM
PHONE NUMBER: 3478344182
Some of the brands I've worked with:
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